Bespoke pattern library

Design language for Bespoke co-working space

Bespoke co-working and event space in Westfield mall in San Francisco is a premiere shared workspace. We created a sophisticated brand identity that not only stood out in the Westfield Shopping Centre, but amongst all co-working spaces in the city. The space now generates about $220K per month.

Project Goals

• Develop design language for Bespoke co-working space

• Apply design language to physical space, digital touchpoints, and print communications

• Create documentation to communicate design language with stakeholders and engineering

Role and Responsibilities

• Visual Designer

• Helped develop design language by contributing to the selection of typeface, photography direction, and iconography

• Provided site documentation and developer tear-sheets

• Designed the Bespoke countdown page

How we worked together

We skipped the agency and developed the design language in-house. Closely working with the Bespoke marketing and development teams, we were able to create a cohesive experience with the brand on the web. We actually started the project in the physical space by holding a 'demo' party, complete with sledge hammers, hard-hats, and champagne. The time frame was tight, and we were providing up to three concepts per day. We held weekly meetings with executives and stakeholders to make sure we had buy in at every step of the project

So, what happened?

Bespoke became booked months in advance of its grand opening. Since opening, it has been the most successful project Westfield Labs has spearheaded. The space is home to over 15 scrappy start ups, and I don't think you can book a conference room without plenty of advance.