Dine on time marketing campaign

Dine On Time Marketing Campaign

Project Goals

• Create awareness for visitors to download our new Dine On Time food ordering app

• Maintain engagement with current and new Dine On Time users

Role and Responsibilities

• Visual Designer

• Defined the design language for the Dine On Time food app

• Held design workshops to help determine direction

• Managed 3 designers and delivered 70+ assets in 4 weeks, approved and print ready

• Maintained relationship with print supplier and center management throughout the process

How we worked together

We worked in a small war room for countless hours. I set up  whiteboard progress trackers and constantly printed new revisions that plastered our walls. We had two daily stand up meetings to make sure we stayed on track for our print deadlines. Getting timely approval from the design team, product executives, and global brand officers was challenging at times throughout, but we were able to deliver what was needed for a successful campaign. We even won a  Gold MAXI Award in 2015 for it!  

So, what happened?

We launched the campaign that included huge printed banners, elevator wraps, table top clings, flyers, stickers, emails, and web ads. As mentioned above, we were nominated for the ICSC MAXI Awards and won gold for 2015 in the New Media/Emerging Technology category. The campaign brought awareness to our visitors and the app downloads increased 200% from the start to end of the two month long campaign.